[TODO: Selective Sips logo — add file]
Selective Sips
Founder & Lead Consultant
Cellar strategy, sourcing, and collection management for private clients in California, delivered by a team of three WSET Level 3–certified consultants.
Ashish Nag
Product leader who builds. I turn messy problems into shipped systems — at work, in my own company, and in products I build end to end.
Currently Director of Product Management at Vida Health · San Francisco
About
I've spent 10 years as a product manager in the Bay Area, most recently at Vida Health. I like problems where the constraints are real and the deadline is close.
Outside my day job I founded Selective Sips, a wine cellar consultancy for private collectors. Running it taught me sales, service design, and how small teams make decisions with incomplete information.
I also build software myself. Using modern AI tooling, I take ideas from brief to production — specs, acceptance criteria, staging, release — and ship them at near-zero running cost. The projects below are the result.
Ventures
Settld
Founder
Settld turns decisions scattered across meetings, Slack, email, and Teams into one searchable record, with an owner and deadline for each, and flags when a new decision contradicts an old one. Live with free, Team, and Business plans.
[TODO: traction line — teams, users, or a customer quote]
Projects
[TODO: screenshots for Basketball Tracker and Flights Overhead once they're live]
StoryStitch
Story collages take too long to lay out by hand.
Pick up to 8 photos; StoryStitch proposes layouts, finds each photo's subject on the device, and crops so faces stay whole. Exports a post-ready 1080×1920 image. Your photos never leave your phone.
Basketball Tracker
Following one college team means hopping between apps.
One page for any college basketball team: schedule, roster, stats, and live game view, with your team remembered on return visits.
- Coming soon
- Code on GitHub for Basketball Tracker
Flights Overhead
"What plane is that?"
A live map of every aircraft within 25 nautical miles, with flight details on tap. Built in a day as a data-visualization experiment.
- Coming soon
- Code on GitHub for Flights Overhead
Contact
I'm interested in [TODO: senior product / program roles in X], and in talking with founders building [TODO: Y]. The fastest way to reach me is ashishnag94@gmail.com.